Strategy Services

In-depth secondary research to uncover industry trends, market drivers, competitive positioning, and develop a clear picture of market dynamics, norms, and opportunities.
Primary and secondary research into audience cultures, needs, norms, and desires that leads to tangible, actionable business and brand insights.
Thorough interviews with your most critical stakeholders, an communication plan and RACI, and project roadmap keep everyone informed and engaged.
Depending on the needs of the business or project these could include SWOT Analysis, Competitive Positioning, and Employee and Culture Workshops.

Defining the ownable whitespace your brand can occupy based on the unique value that makes it distinctive, the benefits it offers, and why your audiences will choose you over competitors.
Rooted in a Company, Culture, Consumer, Competition framework, a brand platform — position, purpose, values & beliefs, and brand idea — is the north star that guides brand storytelling across your organization and external touchpoints.
Evaluate your overall objectives, offering, audiences, and market position to recommend a comprehensive structure for brands and sub-brands, services, and products to deliver a clear offering and value to your key audiences.
Identify and understand the core audiences of your brand though demographic, psychographic, and behavioral research and analysis to create personas that guide messaging, communication, and engagement strategy.

Review your digital channels and analytics to uncover audience behaviors, consumer journey gaps, content strategy opportunities, and define brand experience improvements.
Depending on the needs of the project, workshops can engage stakeholders and teams to define the purpose of your owned digital properties, prioritize goals and functionality, and identify critical audience needs and opportunities.

Guidance, advice, and strategic support to senior leaders and executives as they navigate business and brand change. I help high-level decision-makers solve complex business challenges and drive organizational success.
I build and lead Strategy and UX teams with an emphasis on cohesion, collaboration, and empathy. My leadership style is "Pirate Captain" - visionary, adaptable, confident, and curious.
I can jump in as an experienced leader at the project level to establish process, deliverables, client relationships, and set the table for ongoing progress and success.
Whether is a presentation to your executives and board, or a talk on systems thinking in brand or the power of critical thinking in strategy, I'm game for private and public speaking engagements.

Let’s do something together.